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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Colleges build community through Academic School Projects

2016-06-13

The South College leadership visited CommTech Secondary School as part of their academic
community engagement project. From left is Alexanne Ridge, Wilmie van der Wal, Edith Le Roux,
Tuli Molebalwa, Jean-Claude Naude, Mbali Skosana and Lerato Bale.
Photo: Eddie de Wet.

Residence Life at the University of the Free State (UFS), in collaboration with the Community Engagement office, decided to pilot a School Project within colleges for 2016.

The aim of the project is to invest in, and have impact on, not only schools and the learning environment, but also the volunteering spirit of college members. The project triggers critical and reflective thinking as well as the creativity aspect of development to contribute ultimately to our social responsibilities.

Each college will visit a school throughout the year, to serve its academic needs, and to foster relationships in the broader community. Recently, North College visited Bainsvlei High School in Bloemfontein to share information and success stories about academic life as a Kovsie student. At CommTech Secondary School in the city, South College delivered sponsored tables and chairs to improve the overall learning environment.

North College consists of Madelief, Tswelopele, Vergeet-My-Nie, Veritas, and Welwitschia residences while South College includes Armentum, Emily Hobhouse, Marjolein, Kestell, NJ van der Merwe, and Villa Bravado.

“It is a great opportunity for college members to interact with the community, and it serves as motivation for the learners. The learners were very enthusiastic about our visit, and I trust that the South College students will motivate them to complete their high-school career and join us at UFS”, said Wilmie van der Wal, College Coordinator.

The projects will continue during the second semester with the different colleges. Everyone can look forward to significant life-changing stories. A quote by Archbishop Desmond Tutu serves as motivation in this regard: “Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world”.

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