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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Free State Arts Festival and the Department of Afrikaans and Dutch, German and French (UFS) launches first crossword tournament in SA

2016-06-14

History will be made at the Free State Arts Festival, which will this year be held in Bloemfontein from 11 to 16 July. For the first time ever in South Africa, a Crossword Tournament will be presented for the public, where Afrikaans word and language lovers can test their knowledge and speed against other competitors.

With the help of the Department of Afrikaans and Dutch, German and French, as well as Xword, the RSG Crossword Tournament will be presented on the university’s campus. In several knockout rounds on Friday 15 July, contestants will have to complete three different types of crosswords compiled by the experienced crossword team at XWord. Points will be awarded according to a formula measuring accuracy and speed. The top ten contestants will go through to a semi-final on Saturday 16 July, after which three finalists will be selected to compete against each other in the Grand Finale.

Apart from the coveted title, DIE RSG BLOKRAAIKAMPIOEN, prizes which are up for grabs include a year’s access to the news platforms of Netwerk24 for all three finalists, a variety of dictionaries from Pharos and Longman-HAT, a wide range of crossword books published by LAPA, and many more.

Interested persons can find more information about the RSG Crossword Tournament at www.xword.co.za. Links are also provided to free crosswords which can be printed to practice ahead of the tournament. Interested people are requested to send their names, cellphone numbers, and Email addresses to Albe Grobbelaar at XWord in advance in order to facilitate the planning for the expected number of participants. The address is albegrobbelaar@gmail.com

The cost for participants is R50, which is payable on the day of the elimination rounds at the venue on campus, South Block 1. The entrance fee includes a copy of XWord’s popular book, AfriBlokkies Blokkiesraaisels.

(Further inquiries: Albe Grobbelaar – 082 447 1900)

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