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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Trevor Manuel and Max du Preez among the recipients of honorary doctorates at UFS graduation

2016-07-02

Description: 4 Hon Docs Tags: 4 Hon Docs

The UFS awarded four honorary doctorates
at its Winter Graduation ceremonies.
The recipients are from left Max du Preez,
Dr Reuel Jethro Khoza, Prof Joel Samoff
and Trevor Manuel at the UFS Chancellor’s
Dinner on 30 June 2016.
Photo: Johan Roux

He is excited about the young minds he saw and interacted with at the graduation ceremony of the University of the Free State (UFS). This is what Max du Preez, one of South Africa’s leading journalists and political analysts, said after receiving an honorary doctorate.

According to Du Preez (Humanities), he was inspired by the Winter Graduation ceremony on 30 June 2016 in the Callie Human Centre on the Bloemfontein Campus. He is happy to finally also call the UFS his alma mater. He grew up in Kroonstad and is a true Free Stater, but previously graduated at the Stellenbosch University.

The UFS awarded four honorary doctorates – the others to Prof Joel Samoff (Humanities), Trevor Manuel and Dr Reuel Jethro Khoza (both Economic and Management Sciences) – and two Chancellor’s medals at the morning ceremony on 30 June 2016. Chancellor’s medals were awarded to Antony Osler and Marguerite van der Merwe (née Osler).

Manuel impressed by amount of soul

At the Chancellor’s Dinner, which was held in the Centenary Complex on the Bloemfontein Campus on 30 June 2016, Du Preez said he feels honoured. He said South Africans must embrace the diversity of the country, and the UFS is a good example. “If the University of the Free State can make it, South Africa can make it.”

Manuel, a former South African Finance Minister, said he is honoured by the amount of soul he experienced from Dr Khotso Mokhele, UFS Chancellor, and Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. “We cannot tolerate what is wrong (in the country) and need to push the boundaries of what is right,” he said.

UFS stands out regarding understanding

Dr Khoza, a distinguished thinker and businessman, also thanked the UFS at the Chancellor’s Dinner. “We shall strive to be known less for what we say, but rather more for what we do,” he said about the country.
According to Prof Samoff, Professor in Africa Studies at Stanford University (USA), “South Africa has committed itself to building a democratic, non-racist, and non-sexist society”. “Where the University of the Free State stands out, is in its understanding that societal change – ‘transformation’, to use the current terminology – is not an outcome, but a process. A difficult process.”

Media Enquiries

Contact person: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422/2707 or +27(0)83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27(0)51 444 6393

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