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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS acquires Willem Boshoff’s digital archive
2016-07-22

“I do not want to be the only person or artist that is part of this archive, but I want it to expand and involve others too.”

These were the words of Prof Willem Boshoff, the renowned artist and, Associate Professor in the Department of Fine Arts, during the presentation of the Willem Boshoff Archive to the University of the Free State (UFS) Johannes Stegmann Art Gallery during the Vrystaat Arts Festival.

The digital archive may be consulted at the Department of Art History and Image Studies. Large parts of it will also be available on the UFS website at http://scholar.ufs.ac.za.

Conversations surrounding the digital archive

In a discussion led by Dr Francis Halsall from the National College of Art and Design, Dublin, Ireland, the discussion led to the discovery of various themes, including The idea of research, education and dialogue, doing or making, the organisation of knowledge, language and translation, word and figures or people, and the enthusiastic amateur.

Artwork attracts international attention

Alongside Prof Boshoff and Dr Halsall, many other participants who have been inspired by the artist’s work sat in on the discussion about the archive.

They included Ivan Vladislavic, author of Willem Boshoff (2004), Dr Katja Gentric, whose doctoral dissertation at the University of Bourgogne (2013) is on Boshoff’s work, and Helene Smuts, arts education writer and publisher. Josef van Wyk, a Master’s student working on Prof Boshoff’s archive, and Prof Johann Rossouw, Associate Professor of the Department of Philosophy also formed part of the discussion.

Vladislavic mentioned that Prof Boshoff’s work opens up a different form of conceptualisation. “When I first encountered Willem’s work, I was excited by it from an art historic perspective,” he said.

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