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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

RSG Crossword Tournament helps to celebrate language
2016-07-27

Description: RSG Crossword Tournament  Tags: RSG Crossword Tournament

Dr Annette de Wet (left), Assistant Director
of the Unit for Language Development in
the Centre for Teaching and Learning at
the UFS, Albe Grobbelaar from XWord,
Prof Angelique van Niekerk, Head of the
Department of Afrikaans and Dutch, German
and French, and Prof Lucius Botes, Dean of the
Faculty of the Humanities, during the launch
of the RSG Crossword Tournament.
Photo: Jóhann Thormählen

Sometimes it is difficult for language departments to be topical and to show their relevance for the people out there. However, with the RSG Crossword Tournament, this became possible and Afrikaans could be celebrated in a positive manner. This is what Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS), had to say about this initiative.

Interest during the Vrystaat Arts Festival exceeded all expectations. Altogether, 46 participants from across the country participated on 15 and 16 July 2016. Ilse van Hemert from Pretoria was crowned as the first South African crossword champion.

New dimension to language milieu

Prof Van Niekerk said people are familiar with crossword puzzles from the media, and it was the first time that a tournament like this was presented to the public in South Africa. “This tournament brings something like linguistics and linguistic sensitivity to the fore,” she said. “It is another dimension of the language milieu.” This is exactly why her department would like to see it grow in future.

Wordplay serves as inspiration

The idea for the tournament is based loosely on the film, Wordplay (2006), which is set in New York, and the annual New York Times Crossword Tournament. The South African Tournament was presented in conjunction with the crossword group, XWord, Prof Van Niekerk’s department, and the radio station RSG as brand sponsor.

Crossword puzzles and blockbusters crosswords completed

“This tournament brings something like
linguistics and linguistic sensitivity to
the fore.”


Albe Grobbelaar from XWord said the winners were determined on a points basis. “Competitors had to complete two crossword puzzles and one blockbuster crossword. The difference between the two is that a blockbuster’s clues are within the blocks or grid, but with the crossword, you have white and black blocks with the clues separate on the outside.”

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