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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

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Human Trafficking in Africa presented at Cambridge Counter Trafficking Summer School
2016-08-22

Description: Beatri Kruger Tags: Beatri Kruger

Prof Beatri Kruger

The Cambridge Centre for Applied Research in Human Trafficking (CCARHT) presented the Counter Trafficking Summer School programme from 31 July to 6 August 2016 in Cambridge, England. The Summer School was based on the 2020MDS vision for graduates and young professionals in law, finance, public policy and development.

 During the week-long programme, Prof Beatri Kruger, Adjunct Professor in Public Law at the University of the Free State and renowned researcher in human trafficking in South Africa, presented via Skype, some of the burning issues of human trafficking and developments in the Africa region. Her perspectives come at a crucial time in the development of research in the field, especially concerning practices that are unique to Africa and Southern Africa in particular.

Her presentation titled: Celebrations and challenges en route to #2020HTvision: Southern Africa perspective explores the significant progress made by African countries in implementing the Trafficking in Persons (TIP) legislations with some convictions and action plans to combat this heinous crime. In her lecture, Prof Kruger shared some of the controls used by traffickers over their victims.   She explained that these controls range from violence to financial and psychological measures. A strong psychological control method is the use of traditional rituals, termed “Juju” or witchcraft, by Nigerian traffickers, where fear is instilled in the victim to pledge loyalty to their captors.  Traffickers are generally known to also use drugs and alcohol to control victims.

Prof Kruger indicated that there is a significant number of human trafficking cases recorded in South Africa. However her particular focus is on the regional tradition of Ukuthwala. This tradition was  seen as a romantic game to expedite marriage negotiations, but recently the tradition is often abused to traffic young girls into forced marriages. 

She mentioned that some countries in Africa such as Zambia have made significant progress with enforcing laws that criminalise the use of traditions violating human rights. Prof Kruger presented her research to various other researchers and students from regions across the globe, including Asia, the Middle East, America and Europe.  This research will be published in the South African Review of Sociology in the coming months and in an international handbook on human trafficking in 2017.

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