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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS golden voices release first extended play
2016-08-29

Description: debut EP entitled Simplify Tags: debut EP entitled Simplify

CJ van Wyk, Naledi Mohapi, Samuel Akach and Jaco ‘Stix’
Steyn at the launch of their debut EP entitled Simplify.
Photo: iFlair Photography

“If you are determined, hardworking and have perseverance, it will be totally worth it. Just enjoy the ride.”
After almost two years together, Simple Stories are proud to present their debut EP, Simplify.

An out-of-the-box unique sound

The group, consisting of CJ van Wyk, Jaco Steyn, Naledi Mohapi and Samuel Akach, all students from the University of the Free State, has evolved immensely over the time they have been together. With their music genre - ‘Don’t put us in a box’ - they have managed to steal the hearts of many.
The group’s reason for issuing the EP is to start out small and give people a taste of their music. “We create our own unique, fresh sound that people can still relate to,” they said.

Talks about the present and future success

Right now, the band enjoys performing one of their original songs, ‘Cool Kids’, their second single that was released in July.
For all those aspiring to start their own band, “It is not going to be easy. It’s a huge decision to make, a tough career to take on, and a lot of sacrifices have to be made.”
When asked to define success, the band simply said, “Success is something that we are continuously striving for. It’s not a word that we take lightly and not a destination that you just reach.”

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