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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Conversations of the untold tales of apartheid
2016-08-30

Description: Conversations of the untold tales of apartheid Tags: Conversations of the untold tales of apartheid

Prof Pumla Gobodo-Madikizela leading a dialogue
held at the Johannes Stegmann Art Gallery with
guest speakers, Candice Mama, Siyah Mgoduka,
and Sue Williamson.

Photo: Johan Roux

The Vice-Chancellor’s Lecture Series on Trauma, Memory and Representations of the Past in  the Unit for Trauma, Forgiveness and Reconciliation Studies at the University of the Free State (UFS) hosted a dialogue between students and guest speakers, Sue Williamson, Candice Mama, and Siyah Mgoduka at the Johannes Stegmann Art Gallery on the Bloemfontein campus.

The conversation, led by Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS, touched on students’ direct historical trauma and memory experiences, allowing them to share their contribution to transformation.

Mama and Mgoduka shared their personal experience of how the negative impact apartheid’s fatal events consumed their everyday life. Both their fathers were killed by the apartheid assassin, Eugene de Kock, whom they have met and with whom they have since been reconciled.  Reflecting on this historical memory, both of them agree that meeting their fathers’ killer has changed their lives.

“Forgiveness is a personal journey one
takes in order to let go of bitterness and hate.” 

“Before meeting De Kock, I was bitter, angry, and full of hatred towards him. After that meeting, I became a better person and more engaged, and stopped stereotyping white people,” says Mama.

Mgoduka says, “Forgiveness alone will not work. There needs to be an interest in each other as black and white.”

The dialogue followed the launch of Williamson’s art exhibition, No More Fairytales, held at the Johannes Stegmann Gallery on 18 August 2016. Through a series of interactive pieces, the artwork captures events that led to the role of the Truth and Reconciliation Commission (TRC).

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