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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First residence for UFS South Campus

2016-09-01

The residence has 146 double rooms with 17 kitchens
overall, each corridor has one kitchen. The residence
also has a gazellie and a conference room that
can accommodate 50 people.
Photo: Charl Devenish

The South Campus of the University of the Free State in Bloemfontein now has its own student residence. Completed in June 2016, the new residence can accommodate 250 undergraduate and 20 postgraduate students.

The residence has 270 beds, with 20 single-bedroom flats and 12 additional single rooms in the corridors. Each of these single-bedroom flats has a kitchen, lounge, and a bathroom. There are 146 double rooms with 17 kitchens overall, each corridor has one kitchen. The residence also has a gazellie, a conference room that can accommodate 50 people, as well as eight laundry rooms with a drying area.

“Students at the South Campus have, up until now, been commuting from the Bloemfontein Campus and residential areas around town. We are extremely proud that accommodation will now be available to our students on the campus. Although the official opening of the residence is said to take place early in 2017, some students have already moved in,” says Prof Daniella Coetzee, Principal of the South Campus.

The residence was built at a cost of R57 million, which was funded by the UFS and the Department of Higher Education and Training.

Residence accessible to differently-abled people
The UFS strives to cater for differently-abled people by making all its buildings accessible to them. This residence is no exception, as it has two rooms available on the ground floor of Block C for differently-abled students. These rooms accommodate two students per room.

A one-of-a-kind newly installed water system
The residence is also the first at the university that has a grey-water system installed. Grey water is made up of bath, shower, and bathroom sink water. The water will then be reused for toilet flushing as well as for irrigation purposes on the campus.

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