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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS hosts the biggest HIV/AIDS event in its history
2007-10-05

The Chief Directorate: Community Service at the University of the Free State (UFS), in partnership with the Free State Department of Education, will host the biggest HIV/AIDS focus event in the history of the university.

The event will take place on Wednesday, 10 October 2007 on the Main Campus in Bloemfontein and the theme will be: Management of HIV/AIDS in the Workplace.

According to the Chief Director of Community Service at the UFS, the Rev Kiepie Jaftha, this event forms part of a wider role of his directorate to raise the level of awareness about the impact of HIV/AIDS within the university and the higher education sector in South Africa. It will also enhance the executive management’s buy-in and ownership of this role and incorporate the flow of HIV/AIDS information and activities into the core business of the UFS.

The focus will be on getting the executive management, middle management, aspiring managers and those who are affected by the decisions of the management, on board in the university’s endeavour to manage and create HIV/AIDS awareness in the workplace.

Most importantly, community members will also form an essential part of this event as the UFS strives to get them also involved in HIV/AIDS education and awareness.

“We hope to release the valve of denialism and stir the excitement amongst people, to encourage them to get involved in creating awareness within their workplaces, institutions and society,” said the Rev Jaftha.


To that effect, the Director of the Africa Centre for HIV/AIDS Management at the University of Stellenbosch, Prof. Jan du Toit, will deliver a keynote address. There will also be a mini-musical production called Lucky, the Hero, directed by the well-known stage performer and director of Educational Theatre and creative arts for the Africa Centre for HIV/AIDS Management, Prof. Jimmie Earl Perry.

The 25 tables for the event have been sold at a cost of R1 500 each and the beneficiaries thereof will be a local non-governmental organization (NGO), namely the Lebone Land Care Centre. The UFS has a long-standing relationship with the Lebone Land Care Centre, where students are sent as part of the implementation of their community service learning modules to enhance their practical skills. Now the university intends to formalise this partnership.

“I admire the holistic manner of approach the Lebone Land Care Centre uses towards caring for people who are infected and affected by HIV/AIDS and the way they make people realise that they can still live a meaningful life and add dignity and value to society,” enthused Rev Jaftha.

The NGO will also receive an award from Spar, one of the biggest supermarket groups in South Africa.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
04 October 2007
 

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