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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

FASSET students on South Campus urged to ‘position themselves for success’
2016-08-31

Description: FASSET prize-giving Tags: FASSET prize-giving

Boniswa Segoe with Tshegofatso Setilo at the FASSET
prize-giving. Boniswa received two separate accolades
on the day for her academic achievements.
Photo: Charl Devenish

On 12 August 2016, 125 FASSET-funded students on South Campus were rewarded for their first-semester efforts during a ceremony “to celebrate hard work, dedication, and excellence”, according to Lerato Sekonyela, who chaired the event. FASSET is the Finance and Accounting Services Sector Education and Training Authority. This sector is the largest employer of people with financial skills. “One of FASSET’s many objectives is to develop the competence of employees, resulting not only in an incredible level of training , but also in an improvement in the quality of life for many,” according to Tshegofatso Setilo, Manager: University Preparation Programme at the South Campus.

Jean Grundling,
Academic Head at South Campus, welcomed students, as well as the guests, tutors, and facilitators present, saying, “This is a milestone in your learning journey.” Quoting the words of Nelson Mandela, “A good head and good heart are always a formidable combination”, Grundling added, “Never stop learning, but also look at the compassion in your hearts.”

Tania Lee, projects director at FASSET, explained how funding is obtained from the financial sector. Ms Lee also expanded on the various projects FASSET is undertaking; from the lowest level, where schoolchildren are provided adequate career guidance, through TVET support by means of learnerships, to a full bursary scheme planned for next year.

Ms Lee advised: “Position yourself for success.” Using an analogy from an athletics event at the recent Rio Olympic Games, she exhorted students to take up a position like a runner in a relay race, poised and ready to sprint off after receiving the baton. She urged: “Aspire to become the heroes for our country.”

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