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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International Literacy Day an opportunity to reach out
2016-09-08

Description: International Literacy Day 2016 Tags: International Literacy Day 2016

Sasol Library
Photo: Sonja Small


Library and Information Services and Community Engagement office promote literacy.

Fifty years ago UNESCO officially proclaimed 8 September International Literacy Day to actively mobilise communities and to promote literacy as an instrument of empowering individuals and society. This year this great milestone will be celebrated under the banner “reading the past, writing the future”. As we commemorate 50 years we should ask ourselves whether Illiteracy has been eradicated or not.

As part of its outreach programme, Library and Information Services, in collaboration with the office of Community Engagement, for the first time jointly celebrate International Literacy Day and invited members of the community to a book launch which took place at Lefikeng High School in Botshabelo on 8 September 2016. The programme also included the establishment of a small library at the school, and on 15 September, a writer’s day event will be held together with the Department of African Languages on the Bloemfontein Campus.

The book, “Amazing Grace”, was written by Free State-born writer, Charles Dunn. Dunn took the opportunity to speak to students and the community of Botshabelo about his inspiration for writing the book, as well as take them through his journey of life, from surviving drug addiction to imprisonment, and how he finally changed his life to become an author.

In working towards eradicating illiteracy, the Library and Information Services has hosted a number of book launches in the past, to encourage a culture of reading and writing among academia, students and surrounding communities, as well as opportunities for them to network with local and international authors. Feedback from these events bears testimony that indeed the library is successful in creating spaces for lifelong learning.

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