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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Young entrepreneur takes tech world by storm
2016-09-14

Description: Steuda Tags: Steuda

Steuda, a website which aims to simplify
the lives of students.
Logo: Supplied

Alexi Carreira, a young entrepreneur hopes to simplify the lives of students and help them become successful with the aid of his new website, Steuda.

Says Alexi, a student at the University of Free State who is currently busy with his Postgraduate Diploma in Business Administration: “My willpower to be successful in my purpose motivates me, but more than that, God’s will for me to help others succeed.”

The purpose behind the website

Steuda is a platform for students, by a student, that aims to create a brand for students to advertise what they have to offer and to receive information from their peers about textbooks, course material, and accommodation - even just a lift home.

According to Alexi, Steudacurrently has six categories, general buying and selling, buying and selling of textbooks, accommodation, bursaries, job opportunities and community information. “We are in the process of providing extra short courses which students will be able to do online and once completed, they will receive a certificate of completion.

Becoming successful and pursuing your dreams

Alexi wants to simplify and empower the lives of students. Having Steudabecome a successful and well-known brand is his main goal. “My goal is for Steuda to become a national platform for students to use when they need anything or want to offer anything pertaining to student life.”

Alexi tells young entrepreneurs who are pursuing their dreams: “Do not allow the fear of past or current situations to define you. Be resilient. It’s a blessing to fail while attempting what you love.”

Steuda launches on 14 September and will be available at: www.steuda.co.za

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