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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Growth in scholarly books ‘is remarkable’
2016-09-16

Description: Scholarly Books 2016 Tags: Scholarly Books 2016

The UFS is proud of the variety of books and
scholarly articles published by scholars
in various fields.
Photo: Charl Devenish

The UFS has shown steady growth in its output of scholarly articles. Dr Glen Taylor, Senior Director of Research Development, says “the UFS has shown remarkable growth in the output of scholarly book publications over the recent years." The 13,83 subsidy units from scholarly books in 2010 has grown to 98,52 in 2014, elevating the university to fourth position nationwide. 

“It is encouraging for the research office to see that the number of books has increased over the years, together with the units we receive for subsidy, but also the steady increase in the quality of our scholarly books in general,” he said.

Contributors to the growth in scholarly publications include Dr Christian Williams of the Department of Anthropology, celebrated journalist Zubeida Jaffer, as well as JC van der Merwe, the Deputy Director of the Institute for Reconciliation and Social Justice (IRSJ), and Dionne van Reenen, researcher and PhD candidate at the IRSJ. Dr Williams received the 2016 Distinguished Scholar Book Prize at the official opening of the UFS earlier this year. The book, National Liberation in Postcolonial Southern Africa: A Historical Ethnography of SWAPO’s exile camps, is the first full-length scholarly monograph on SWAPO and Namibians in exile. 
 
The 13,83 subsidy units from scholarly books in 2010 was approximately a 10% increase in outputs from 2005 to 2010. In 2010, the higher education institution sector as a whole produced 401,68 units from scholarly books. The UFS contribution of approximately 3,44% put the university in tenth position. 

“The increase in subsidy for scholarly books should stimulate the sector further, and an increase in scholarly books is expected, which complements the university research output strategy to become a leading research-intensive institution,” Dr Taylor said.

 

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