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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University of Leeds professor an inspiration
2016-09-19

Description: Academic Conversation  Tags: Academic Conversation

Prof Shirley Anne Tate, Associate Professor
at the University of Leeds; Eddie de Wet and
Emme-Lancia Faro, both from Student
Communities; Pura Mgolombane, Dean of
Student Affairs; and Dr WP Wahl, Assistant
Director of Student Communities.
Photo: Qhamani Tshazi

Prof Shirley Anne Tate from the University of Leeds in the United Kingdom inspired students at the second Academic Conversation held at the University of the Free State on the Bloemfontein Campus.

“Academics such as Prof Tate play a vital role in building bridges between students with high demands of ‘transformation’ and university managements that struggle to meet students halfway.”

These were the words of Jani Swart, current Primaria of Welwitschia residence, who attended the dialogue session. She said, however, she wished that more students had the opportunity and willingness to be guided by Prof Tate.

Prof Tate is an Associate Professor in Race and Culture at the Centre for Ethnicity and Racism Studies, School of Sociology and Social Policy at the University of Leeds. She is also a visiting Professor and Research Fellow at the Institute for Reconciliation and Social Justice at UFS.

Professor Tate captivated the students when she addressed them on the topic of Wellbeing in Higher Education Institutions.

The Academic Conversation was hosted by the Office of Student Affairs on 1 August 2016.

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