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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Graduates should use knowledge to ‘re-dream society’
2016-09-19

Description: Spring Graduation 2017 Tags: Spring Graduation 2017

Dr Molapo Qhobela, CEO of the National Research
Foundation was the guest speaker at the
2016 Spring Graduation ceremonies on the
UFS Bloemfontein Campus.
Photo: Johan Roux

“The knowledge you receive, the skills and tools you have acquired, whether they are tools of time management, tenacity or brilliance, are what we as this emerging new society need to re-dream for the type of society we would like see in this country.”

These were the inspiring words of guest speaker Dr Molapo Qhobela to graduates of the University of the Free State (UFS) at the Spring Graduation ceremonies on 15 September 2016 in the Callie Human Centre on the Bloemfontein Campus. Dr Qhobela is the Chief Executive Officer of the National Research Foundation.

A total of 442 degrees, diplomas and certificates were conferred on graduates from six UFS faculties, namely the Faculties of Law, Humanities, Education, Health Sciences, Economic and Management Sciences and Natural and Agricultural Sciences.

Joyous atmosphere befitting a spring ceremony

The spirit at the spring ceremonies was truly inspiring, joyous and heart-warming. The jubilation from the audience as the procession entered the hall demonstrated the exhilaration of graduates and their families. The sense of accomplishment and pride reverberated as the graduates walked across the stage.

Graduates’ hard work and dedication applauded

 “You endured what you had to
endure and you enjoyed what
had to be enjoyed.”

“You have worked incredibly hard and the privilege to walk across the red carpet only goes to those who were prepared to do the work,” Dr Khotso Mokhele, Chancellor of the UFS said.

He applauded graduates for the many hours and sacrifices they had to endure, saying: “You endured what you had to endure and you enjoyed what had to be enjoyed.” Dr Mokhele also mentioned the amazing Gold medal win at the 2016 Olympic Games in Rio de Janeiro of UFS star athlete, Wayde van Niekerk.

Distinctions awarded by the UFS.

 

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