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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

State of our campuses: UFS Bloemfontein and South Campuses closed on Tuesday 20 September 2016
2016-09-19

After much consideration, the senior leadership of the University of the Free State (UFS) decided to close the Bloemfontein and South Campuses on Tuesday 20 September 2016.

Bloemfontein Campus:
No academic and administrative services will be available and no lectures and/or tests will take place.

The decision comes after all academic activities were suspended this afternoon because of a growing unease on campus and disruption of some academic activities by groups of students resulting from this morning’s announcement on tuition fees by the Minister of Higher Education and Training, Dr Blade Nzimande.

The closing of the campus will afford an opportunity to the senior leadership to further engage with the Student Representative Council (SRC).

South Campus:
Because of problems with bus transport from the Bloemfontein Campus to the South Campus, no academic services will be available tomorrow. No lectures and/or tests will therefore take place. Administrative services will, however, continue, and staff on the South Campus have to report for work.

Qwaqwa Campus:
Academic and administrative services on the Qwaqwa Campus will continue as normal tomorrow.

Information about the situation on the campuses will be shared as and when it becomes available during the course of tomorrow.

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