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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

I don’t see myself as a star, says Wayde
2016-09-20

Description: Wayde and Rynhardt celebration Tags: Wayde and Rynhardt celebration

The achievements of Wayde van Niekerk and his
fellow Kovsie athlete, Rynardt van Rensburg,
at the Olympic Games, were celebrated during
a celebration ceremony for them on
15 September 2016 in the Callie Human Centre.
Photo: Johan Roux

The environment surrounding him has changed a lot over the past few weeks, but Wayde van Niekerk doesn’t see himself as superstar. The 400 m Olympic champion is embracing being back home and is feeling the love of the Kovsie family that helped him reach great heights.

“I see this (the Bloemfontein Campus) as a place where I can find peace,” the University of the Free State (UFS) athlete said at a celebration ceremony on 15 September 2016 for him and fellow Olympian, Rynardt van Rensburg. The event celebrated their achievements after participation in the Olympic Games in Rio de Janeiro, Brazil. Their coaches, Tannie Ans Botha and Derek van Rensburg, were also honoured.

Van Niekerk looks ahead
“I am always excited to get back home,” Van Niekerk said. Everybody who means something to him is in Bloemfontein and on this campus. “I thank you for believing in me. I am only 24 years old and still have quite a few years left to keep on doing what I do.” He also conducted the official opening of the new KovsieFit gymnasium in the Callie Human Centre.

According to Prof Nicky Morgan, acting Vice-Chancellor and Rector, the attendees had “Wayde fever”. “We can’t really say thank you enough – at least for the association we have had with you (Van Niekerk) over the years.”

Rynardt didn’t expect best in Rio

 “I see this (the Bloemfontein Campus)
as a place where I can find peace.”

Van Rensburg reached the semi-finals in Rio and ran a personal best of 1:45.33 in the 800 m. “If we don’t have support, we won’t be able to do this,” he said.
Although his form was improving prior to the Olympics, he didn’t expect to run a personal best. “My dad (and coach) kept believing in me and telling me it is possible to do.”

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