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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

State of our campuses: UFS campuses closed until Friday 23 September 2016

2016-09-20

After careful assessment of the situation on the Bloemfontein, Qwaqwa, and South Campuses of the University of the Free State (UFS), and engagement with the Student Representative Council (SRC), the senior leadership decided this morning to close all its campuses until Friday 23 September 2016.

All academic and administrative services on the three campuses have therefore been suspended and will resume again on Monday 26 September 2016. This means that no academic and administrative services will be available and no lectures and/or tests will take place on the three campuses for the rest of the week.

This decision was made after all academic activities were suspended on the Bloemfontein Campus yesterday afternoon because of a growing unease and disruption of some academic activities by groups of students, resulting from yesterday morning’s announcement on tuition fees by the Minister of Higher Education and Training, Dr Blade Nzimande. Although the university management is in favour of peaceful protests, it condemns these disruptions, especially as it took place during an important time in the academic calendar.

The decision to suspend academic and administrative services for the rest of this week was taken with caution, as it will ensure the safety of staff, students, and university property. It will also assist the university management in maintaining stability on the campuses.

Adjustments will be made to the teaching calendar, and students are requested to obtain this information from their respective faculties. No student will be disadvantaged in terms of tests or assignments as a result of the unfortunate closure of the university for the rest of the week.

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