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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Interpreting implemented at UFS residences
2007-10-12

The University of the Free State (UFS) has begun to implement interpreting services at student residence meetings on the Main Campus in Bloemfontein, as part of the management of diversity and the racial integration of its residences.

As a pilot project, the interpreting services are being offered since the third term at Emily Hobhouse and Roosmaryn ladies residences, where a significant racial diversity already is present. From next year this service will be extended to all the student residences on the Main Campus.

The interpreting project is being managed by the Department of Afro-asiatic Studies, Sign Language and Language Practice at the UFS.

“Students in training at the Department of Afro-asiatic Studies, Sign Language and Language Practice and senior interpreters from the UFS are currently interpreting during residence meetings,” said Prof. Jackie Naudé, Departmental Chairperson of the UFS’s Department of Afro-asiatic Studies, Sign Language and Language Practice.

“Students in these residences are given the opportunity to be trained to interpret during their residence meetings. Four students from each hostel are being trained as interpreters,” said Prof. Naudé.

According to Prof. Naudé both residences have meetings that take place on a Monday evening at 22:00. Interpreting is also provided at the first-year students’ meetings at Emily Hobhouse on Tuesday evenings.

The interpreters experience the interpreting at the residences as positively and they experience that students often do utilise this service. At Roosmaryn 16-18 students are utilising the interpreting service, while at Emily Hobhouse approximately 18 students are utilising the service.

“The interpreting service definitely contributes to the enhancement of communication during residence meetings. Students can exactly follow what is happening during the meetings. In the past a residences like Emily Hobhouse tried to repeat everything in English, which extended the meetings,” Prof. Naudé said.

With the envisaged extension of interpreting services in hostel meetings to all the hostels on the Main Campus in Bloemfontein, there is a need for interpreters as these meetings will take place simultaneously. Through this initiative, exiting new opportunities are created for aspiring interpreters. The training takes place under leadership of Prof. Annelie Lotriet who holds the ATKV Chair in Interpreting in the department.

Aspiring candidates can contact Mr Cobus Snyman, Manager of the UFS’s interpreting projects at 051 401 9005 in connection with the selection criteria for interpreters.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
14 October 2007
 

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