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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Infrastructure development booming at UFS
2016-09-30

Description: Physics and Geography Complex on the Qwaqwa Campus Tags: Physics and Geography Complex on the Qwaqwa Campus

The new Physics and Geography Complex on the
Qwaqwa Campus is connected to the existing
Chemistry Building.
Photo: Charl Devenish

As a world-class tertiary institution, the University of the Free State (UFS) boasts with three new buildings on its Bloemfontein and Qwaqwa Campuses since 2015. All of these buildings are extensions to current buildings, supporting the university’s vision of excellence in academic achievement.

Extensions and additions to the value of R23 million were made to the existing Biotechnology Building. The funding was provided by the Department of Higher Education and Training. The additions were made to the southwestern corner of the existing building. Further developments to the building includes: six new offices, a lecture hall for 70 students, and laboratories accommodating 56 postgraduate students.

Prof Martie Smit, Academic Head of this department, says: “This new and refurbished facility enables us to give our best. As academics, we are committed to do our part in delivering high-quality education on both undergraduate and postgraduate levels to students envisaging a future in biotechnology.”

Dr Lis Lange, Vice-Rector: Academic, is proud of the heights the department has reached to date. “The Department of Physics is undoubtedly one of the jewels in the crown of our university, and we are very proud of its developments. Universities are built on legacies, and they are also about change, which is what this department has been demonstrating.”
The new Physics and Geography Complex on the Qwaqwa Campus is connected to the existing Chemistry Building. The building is the first of its kind on the campus and boasts an auditorium with 360 seats and a Geography Information System laboratory with 100 work stations.
 

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