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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Tswelopele hosts first LGBTQI panel discussion
2016-10-05

Description: LGBTQI  Tags: LGBTQI

Tshepang Mahlatsi, Zane Thela, Dionne van
Reenen, Dr Thierry Luescher and Galeletsang
Soato, at the Brotherhood with no Limit panel
discussion held at Tswelopele residence on
the Bloemfontein Campus.
Photo: Supplied

Ignorance about issues relating to the Lesbian, Gay, Bisexual, Transgender, Queer and Intersex (LGBTQI) community is a threat to mankind. This is according to Tshepang Mahlatsi, former Prime of Tswelopele residence, regarding LGBTQI concerns at University of the Free State (UFS).

House Tswelopele on the Bloemfontein Campus hosted a panel discussion, Brotherhood with no Limit, on 19 September 2016 to discuss issues affecting the LGBTQI community, which has often been on the receiving end of criticism, hate speech and bigotry.

Academics take stance at LGBTQI discussion

The panel, which consisted of staff members and students, opened the discussion to everyone on campus. The panel comprised Zane Thela, Programme Coordinator: Gender and Sexual Equity Office: Student Affairs; Dionne van Reenen, Assistant Researcher; Dr Thierry Luescher, Assistant Director, Directorate for Institutional Research and Academic Planning, and Mahlatsi.

Creating a safer environment for LQBTQI dialogue

“The message that we were putting across was simple. We as a house cannot allow society to define our own brothers for us,” Mahlatsi said. The responsibility of students and student leaders was to stand in solidarity. He said it was not fair that in the 21st century people were still fighting to be recognised for who they were and what they identified themselves as. This issue had been discussed at Tswelopele before and it was not that much of an issue, Mahlatsi said. “However, this was the first formal one [discussion] where we had speakers who are more informed on the topic.”

The panel discussion also aimed to challenge other residences that still do not allow such talks to take place in a safe environment.

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