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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Visually impaired UFS student an inspiration

2016-10-05

Description: Zingisa Ngwenya Tags: Zingisa Ngwenya

Zingisa Ngwenya at the 2016
Spring Graduation Ceremony at the Callie Human
Centre on the UFS Bloemfontein Campus.
Photo: Johan Roux

“Zingisa, I saw the tears streaming down your face when you were being hooded,” said an emotional Dr Khotso Mokhele, Chancellor of the University of the Free State. “And you were not the only one with tears streaming down your face.”

Zingisa Ngwenya, a visually impaired BA Communication Science student, was one of those who graduated at the UFS 2016 Spring Graduation on 15 September 2016 at the Bloemfontein Campus. By her side were her guardians, Derek Watts, the presenter of the current affairs TV programme Carte Blanche, and his wife Belinda.

Dream becomes reality with support from community
Watts first met Ngwenya at the Audi Pioneer School Rally in Worcester, Western Cape, in which she was his co-driver. He admired her ability to read all her instructions in braille. “I was inspired by her because she had lost her sight late in her school career,” said Watts at the graduation ceremony. Ngwenya was academically strong and her aspirations to go to university led to the relationship.

The UFS Centre for Universal Access and Disability Support, the Kirsty Watts Foundation, Gavin Fourie from Richmond, and Symington and De Kok law firm in Bloemfontein helped make Ngwenya’s dream a reality. “We managed the facility for her to do well, but it’s nothing compared to what she has done to get this degree,” Watts said.

Support from Watts family made things possible
Ngwenya will be studying towards a law degree at UFS, as well as working part-time at, Symington and De Kok. “She never bemoans what has happened to her in life. She just looks ahead to make the most of her life,” Watts said.

“Derek and Belinda’s support means everything to me. Without them it would not have been possible because it has really been a struggle, but they believed in me,” Ngwenya said.

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