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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Solomon appointed to board of flagship journal of UNECA
2016-10-06

Description: Prof Hussein Solomon UNECA Tags: Prof Hussein Solomon UNECA

Prof Hussein Solomon, member of the Editorial
Board of the Afro-Arab Social and Economic
Review. He is also the author of Islamic State
and the Coming Global Confrontation.
Photo: Charl Devenish

“I cannot say I worked towards it – I just did my work, and I guess someone noticed.” These are the words of Prof Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS), who was recently appointed to the Editorial Board of the Afro-Arab Social and Economic Review.

On an editorial board with people he quoted
This is the flagship journal of the United Nations Economic Commission for Africa (UNECA). The mandate of the Economic Commission for Africa (ECA) is to promote the economic and social development of the states which are regarded as members of the United Nations (UN). Prof Solomon says the board consists of people that he used to quote when he was a student, and to serve alongside them is a privilege.

Book launched in Greece, Japan, and Indonesia

His book, Islamic State and the Coming Global Confrontation, was earlier published by Palgrave Macmillan in London and launched in Greece, Japan, and Indonesia in June and July 2016 respectively. It analyses the origins and organisational structure of the Islamic State (IS), ans examines its military triumphs and success in securing new recruits via social media.

Exploit of IS vulnerabilities to combat organisation
Prof Solomon says the IS makes use of the winning hearts and mind (WHAM) principle where they earn the trust of residents by providing basic services, and the only solution we have is to “exploit the Islamic State’s vulnerabilities and to highlight their atrocities.”

He mentions that a lot needs to be done to overcome the IS. It is vital to have boots on the ground and an acceptance that countries will splinter. An overarching strategy needs to be in place which allows for regional variations, good governance, and the countering of extremism.

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