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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

State of our campuses: UFS extends vacation as from 28 September until 7 October 2016
2016-09-28

In solidarity with the call for free education for the poor and missing middle, a discussion was held with the University Management Committee this morning, in consultation with the student leadership, and after careful assessment of operational matters on all three campuses of the University of the Free State (UFS), we agreed upon the following:
 
1.    All classes, tests, and assignments will be suspended until Friday 7 October 2016. This means that the university will close on Wednesday 28 September 2016 for an extended vacation until 7 October 2016. The academic programme will resume on Monday 10 October 2016.
                     
2.    This will allow the entire university time to demonstrate solidarity, in collaboration with student leadership, academic and support staff, and the broader community in support of free higher education for the poor and missing middle.
                  
3.    The administration of the university will continue on Thursday 29
September 2016, and staff will have access to their offices to plan the additional academic support for students, to consider the re-scheduling of the academic calendar, to engage with the Department of Higher Education and Training in relation to the students’ demands, and to continue with support services during the extended vacation.
 
4.    The university management and student leadership will also, over the next three days, engage in discussions to provide for a platform that is conducive to continued collaboration between students and the university leadership.
 
5.    The suspension of tests, classes, and assignments will also allow time for a social compact and code of ethics for protests to be agreed upon and signed between student leadership and the university management.

 In respect of the Qwaqwa Campus, some protesting students yesterday intimidated others and forcibly removed staff, as well as security personnel. Today, university property was burnt. In view of our commitment to the safety of staff, students, and university property at the campus, it was necessary to evacuate the campus – including residences – with immediate effect. However, residential students are allowed to remain on campus until midday tomorrow (28 September 2016).

The university leadership again wants to emphasise its support for a national policy of free education for the poor and missing middle and stresses its support for peaceful protests on matters that are of concern to our students.
 
We further understand the frustration of many students and their parents/guardians at the closure of the campuses and the impact it has on academic staff, staff in the Support Services, our security personnel, teaching, learning, projects, assignments, lectures, tests, fieldwork, and the academic calendar in general, and commit to do all in our power to ensure the delivery of quality education to all our students under difficult circumstances.


Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

 

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