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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

State of our campuses: UFS closes campuses until Friday 28 October 2016 to readjust academic programme
2016-10-13

The senior leadership of the University of the Free State (UFS) has carefully analysed all the risks facing the university in the current national crisis in higher education, which includes the possibility of losing the academic year. The university management has been engaged in back-to-back meetings with the student leadership, South African Police Service (SAPS), and other stakeholders over the past two days in an attempt to ensure the safety of all parties, and normalise the academic functioning of the UFS.  Unfortunately, we have been unable to arrive at an agreement about the resumption of the academic year regardless of the timing of the government response to students’ demands. This is further complicated by the fact that the university has received notice of intention of an  interdict to reopen with immediate effect.

Taking all of this into account, the senior leadership of the UFS has decided as follows:

  1. The UFS will not be shutting down for the remainder of 2016. The Bloemfontein and South Campuses will, however, be shutting down from Thursday 13 October 2016 until Friday 28 October 2016. These two weeks will be used for crucial and complex arrangements to be put in place to readjust the academic calendar and ensure that all students can complete their studies.
  2. The academic arrangements are focused on organising alternative modes of delivery of our programmes to support student learning. Academics will be working on readjusting their course materials for this purpose.
  3. The Bloemfontein Campus and the South Campuses will be closed for undergraduate and honours students. Administrative and academic staff will be working, as well as master's and doctoral students.
  4. Students in residence will have to vacate their rooms by 12:00 on Saturday 15 October 2016. Students who need help in this regard must please contact +27 51 401 2001 or send an email to hotline@ufs.ac.za.
  5. Arrangements will be made to accommodate international, master's, and doctoral students.
  6. The specific information about academic programmes will be communicated to students by their respective faculties as it becomes available.

The senior leadership wants to restate its commitment to free education as well as its willingness to stand together with students and other public universities to impress on government the urgency to decide on a time frame for the roll-out of free higher education for the poor and missing middle. During these two weeks the UFS will meet with the leadership of Universities South Africa to coordinate collective action in this regard.

 Consistent with this commitment the UFS leadership will roll out a series of activities to inform and educate students and the general public on different models and experiences of providing free higher education. 

 The UFS is deeply concerned about the possible securitisation of our campus as a way of solving this crisis.

 The UFS condemns in the strongest terms violence as a methodology to achieve ends in the context of a democratic state.We are, as always, committed to providing quality education and a conducive environment for learning.

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