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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

US author launches book at UFS on African volk
2016-10-17

Description: Dr Jamie Miller Tags: Dr Jamie Miller

Dr Jamie Miller, Postdoctoral Fellow at the
University of Pittsburgh and author of
An African Volk: The Apartheid Regime
and Its Search for Survival.
Photo: Rulanzen Martin

“I realised the importance of not just accessing the policies and political approaches of the leaders of the apartheid regime, but understanding the ideas and world views that informed them. Part of the solution to this was to learn Afrikaans.”

This is according to Dr Jamie Miller, a Postdoctoral Fellow at the University of Pittsburgh, on how he went about getting inside the mind of South Africa’s apartheid regime in order to complete his book, An African Volk: The Apartheid Regime and Its Search for Survival.

The book was launched on 11 October 2016 by the Archive for Contemporary Affairs at the University of the Free State on the Bloemfontein Campus.

Volk refers to the Afrikaner nationalist movement
The book is an ambitious new international history of 1970s apartheid South Africa. It is based on newly declassified documents and oral histories, the majority in Afrikaans, which focus on the regime’s attempts to turn the new political climate to its advantage.

The term volk refers to the Afrikaner nationalist movement, also known as Afrikanerdom. The story of Afrikaner nationalism was the medium through which the regime gained power.

Four main messages from the book

Dr Miller says there are four main messages for his readers. Firstly, the apartheid regime looked to contest and hijack new ideas and norms that formed the postcolonial world, and secondly, that we need to start thinking more seriously about the Cold War in terms of domestic politics, not just geopolitics.

Thirdly, South Africa should be integrated into histories of the global South, and lastly, we should conceptualise the apartheid regime by looking at it not just as an imperial holdover, but also by looking at what was happening in the world in the time period in question.

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