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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Postgraduate studies can open doors to a successful career – Top 50 Economics students advised
2016-10-18

Description: Top 50 Economics students  Tags: Top 50 Economics students

Economics 4: Students Veda Hendrikse and Merrylyn Shumba, Chris Scheepers (Sanlam), Dr Johan Coetzee and Johannes de Klerk (Sanlam).
Photo: Leatitia Pienaar

The Department of Economics in the Faculty of Economic and Management Sciences held a reception for its top 50 students on 10 October 2016 on the Bloemfontein Campus.

Speaking at the event, Mr Rocco Carr, business development manager at Glacier Investments by Sanlam, encouraged students to enrol for postgraduate studies in Economics and Financial Economics. He said the South African economy was not stable at the moment due to various factors such as politics. However, it was interwoven with the global economy and circumstances might change to make the country prosperous again in the future. ”The interest rates, the upcoming presidential election in the US, the economic changes in China, Brexit, and the economic changes in the European Union are some of the factors that are at play in the South African economy,” he said.

He further encouraged students to be prepared for the workplace by developing their work ethic and learning to take responsibility as this would help them grow a successful career despite economic volatility.

Dr Johan Coetzee, acting head of the Department of Economics, said the three honours programmes – Economics, Financial Economics and Investment Management, and Applied Econometrics – were internationally accredited and could open many doors to students. “Training is not only about what you can do, also how you think and how you manage people. Managing people has become more important than ever before,” Coetzee said.

The department hosts its top 50 students each year to expose them to courses they can take at postgraduate level and the career opportunities that lie ahead.


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