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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

British piano duo perform at Odeion
2016-10-19

Description: British piano duo Tags: British piano duo

David Nettle and Richard Markham, better known
as Nettle and Markham, will be performing in the
Odeion on 20 October 2016.
Photo: Supplied

The Odeion School of Music (OSM) at the University of the Free State (UFS) will be hosting one of the world’s foremost piano duos. Nettle and Markham perform in the main concert halls of Europe and with major British orchestras such as the London Philharmonic, the RPO, the CBSO, and the ECO as well as other international orchestras. They also participate in major international festivals such as the Bath, Harrogate, Berlin, Schleswig-Holstein, and BBC Proms.

The British duo have been delighting audiences throughout the musical world for nearly forty years and will perform at the Odeion on the UFS Bloemfontein Campus on 20 October 2016. David Nettle and Richard Markham are considered one of the most entertaining and musically satisfying partnerships performing today.

"We have not heard here until now a piano duo of such exceptional quality. The understanding of the music by both partners is so good that you cannot distinguish by hearing which of them picks up the musical theme. At the same time it is playing full of colour and spontaneous musicality, stirring and ravishing," Vecemi Praha said.

Nettle and Markham's varied recital and concerto repertoire encompasses not only standard works, but also their own distinctive transcriptions. Their highly praised recordings reflect the range of styles they are known to assimilate effortlessly, from Stravinsky’s The Rite of Spring to Sir Malcolm Arnold’s Concertos for two pianos.

In addition to their regular concert schedule, recent seasons have seen them devoting large amounts of time to preparing new recordings - the complete four-hand works of Schumann and Saint-Saëns being the first in a series of projects designed to keep them busy from now until their 40th anniversary seasons in 2017 and 2018.

Event: Nettle and Markham – two pianos
Date: 20 October 2016
Time: 19:30
Place: Odeion (Bloemfontein Campus)
Cost: R130 (adults), R90 (pensioners), R70 (UFS staff members), R50 (students and learners), R50 (group booking of 10+). Tickets available at Computicket.

For more information contact Ninette Pretorius at +27 51 401 2504.

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