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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kesa, UFS cross-country teams shine at USSA

2016-10-24

Description: ’Manapo UFS cross-country Tags: UFS cross-country

The Kovsies 8 km women’s team
was crowned as champions at
the USSA cross-country meeting
in Richards Bay. From the left are
Marne Mentz, Lizandre Mulder,
and Kesa Molotsane.
Photo: Sarina Cronje

The University of the Free State (UFS) not only boasts a South African women’s cross-country champion, one of its women’s teams is also the best university team in the country.
The Kovsies 8 km women’s team was crowned the winners at the University Sports SA cross-country event in Richards Bay, while the 10 km men’s team finished second.

Kovsies men take second place

The women’s team consisted of Kesa Molotsane, Marne Mentz, and Lizandre Mulder. They respectively came in first, third and fifth at the USSA meeting held at the University of Zululand on 30 September and 1 October 2016. In the women’s competition, the times of the first three competitors are used to determine the team placements.

The UFS 4 km women’s team finished in 5th place.

The successful UFS 10 km men’s team consisted of four members from the Qwaqwa Campus – Lesedi Radebe (4th), Lebohang Miya (8th), Moorosi Semase (10th), and Lindobuhle Miya (11th). In the men’s competition, the times of the first four men in each team are taken into account.

The Kovsies 4 km men’s team finished sixth.

Molotsane’s dream year continues

Molotsane, assistant officer at KovsieSport, is experiencing a dream year. On 10 September 2016 she was crowned as national cross-country champion over 10 km when she represented the Free State in George. Mentz was third in George over 4 km.

Molotsane improved her own record in the 3 000 m at the Clover athletics meeting in Bloemfontein on 15 October 2016. Her time of 09:51.03 was much better than her previous record time of 10:03.97.

In the USSA road relay in Richards Bay on 1 October 2016, the Kovsies women’s team finished third in the 3 x 2 km relay. The men came fifth in the 4 x 4 km relay.

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