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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Wayde, Karla shine again at KovsieSport gala night
2016-10-27

Description: Wayde en Karla Tags: Wayde en Karla

Tannie Ans Botha, Wayde van Niekerk’s coach,
received a special award from KovsieSport
at the annual Sport Stars Awards ceremony.
From the left, are: DB Prinsloo, Director of
KovsieSport, Botha, and Van Niekerk.
Photo: Hannes Naude


The choice of Wayde van Niekerk as Sportsman of the Year was no surprise, but with this fourth consecutive title he joins select company at the University of the Free State (UFS). The 400 m Olympic champion equalled Franz Kruger’s record for the highest number of successive sports awards for men.

In total, Kruger (discus) was named Sportsman of the Year five times – 1997, 1998, 1999, 2000 and 2002. He is also the most awarded Kovsie sportsman.

Blose and Puren rewarded as junior stars

On 20 October 2016, Van Niekerk and the Protea netball player Karla Mostert were honoured as Sportsman and Sportswoman of the Year at Leopards & Lace in Bloemfontein for a second consecutive year.

It was only the second time that KovsieSport awarded the same sports stars two years in a row – formerly it was Van Niekerk and the Protea netball captain, Maryka Holtzhausen (2013 and 2014).

Kwenzo Blose, who played for the South Africa U20 rugby team at the Junior World Cup, was named Junior Sportsman. The South Africa U21 netball captain Alicia Puren, who helped her team qualify for the 2017 U21 World Cup tournament, was crowned Junior Sportswoman for 2016.

“Wayde van Niekerk gained
unprecedented international
fame, which added untold
value to the KovsieSport
brand.”

Prinsloo proud of high quality
According to DB Prinsloo, director of KovsieSport, his department is proud of the high quality of its sports stars. “Wayde van Niekerk gained unprecedented international fame, which added untold value to the KovsieSport brand. Although Karla Mostert might have experienced tougher opposition from her fellow nominees, she was a real star for the Protea netball team.”

To be awarded, a sports star should be a registered UFS student and comply with specific academic requirements. Van Niekerk (BA Marketing), Mostert (masters in Dietetics), Blose (BA Law), and Puren (Education) meet these requirements.

In order to determine the winners, KovsieSport also uses criteria such as international participation, a contribution to UFS awareness, and excellence in sport.

“To be awarded, a sports star
should be a registered UFS
student and comply with specific
academic requirements.”

Cronjé still holds overall record
Sarina Cronjé holds the record for the most successive UFS awards (five).

Cronjé, a Springbok track and cross-country athlete, was Sportswoman of the Year from 1977 to 1981. The number of titles held by this senior officer at KovsieSport is the most by a woman.

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