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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Achieve academic goals with an online presence
2016-11-02

Description: Academic Reboot Pack 2.0    Tags: Academic Reboot Pack 2.0

The Academic Reboot Pack 2.0 of the
University of the Free State introduces
an online academic approach to help
students complete the 2016 academic
year.
Photo: iStock

With the recent break in the academic activities at most of the countries’ universities, higher education managers are pressured to come up with ways of completing the rest of the 2016 academic year.

An approach introduced by the University of the Free State (UFS), is the use of online learning platforms.

For the remainder of the year, students will be required to do the majority of their work online. To support students during this time, the UFS has created an Academic Reboot Pack 2.0, which included #8 Habits of Highly successful online students.  

Stay informed and prioritise your work

Make the online environment the top priority in your daily schedules. Be extra vigilant in your studies and use online learning platforms such as Blackboard to check your modules for new announcements and academic information.

You will also need to prioritise between important and less important tasks. This will give you an indication as to which tasks to focus on first.

Optimise your environment and work until you achieve goals

You need to optimise your study environment in a space where you can be productive and study efficiently. Continue working until you have achieved your goals, but also remember to reward yourself when you have reached them.

Staying organised

Remember, you need to stay organised and declutter your environment. It will be best to create a filing system for your paper-based notes, as well as the electronic files on your computer.

Get study buddies and keep a healthy body and mind

Get study buddies as this provides a good opportunity to share knowledge. If you are not sure about something, contact your lecturers via email or on their office numbers.

Lastly, keep a healthy body and mind because you will need to keep going a little longer than anticipated this year.

Get your copy of the Academic Reboot Pack 2.0 on Blackboard under announcements or click here to download it.

 Also see the first Academic Reboot Pack.

If students have any question or queries regarding the Academic Reboot Pack 2.0, they can send an email to: advising@ufs.ac.za

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