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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Gastroenterology Unit works to bring a transformative impact to healthcare
2016-11-21

Description: Gastroenterology Unit Tags: Gastroenterology Unit

Dr Rita Nathan, Acting CEO of Universitas Hospital,
Prof Willem Kruger, Acting Head of the
School of Medicine, and Prof Jan van Zyl,
Head of Department of Internal Medicine.
Photo: Nonsindiso Qwabe

The departments of Surgery and Internal Medicine at the University of Free State launched the newly upgraded Gastroenterology Unit of the Universitas Academic Hospital on 8 November 2016. Realising the need to provide state-of-the-art equipment that caters for various health needs, the unit has acquired new pieces of equipment worth R7 million. Through the equipment, a move towards the digital revolution, the unit hopes to bring about a transformative impact on healthcare service delivery in central South Africa and its surrounds.

Upgraded unit will make a difference on burden of diseases
Dr Rita Nathan, Acting CEO of the Universitas Hospital, said the increase in the number of scopes, and the improvement in technology, will facilitate improved service delivery to the community of the Free State and beyond. “This upgrade will enable the unit to make a tremendous dent in the burden of diseases in the communities we serve.”

Unit a unique feature in central South Africa
Serving a population from the Free State, Northern Cape, Eastern Cape and Lesotho; the growing demand of health services has led to an increase in the number of patients treated by the unit. This unit is unique in central South Africa as the only one providing endoscopic intervention for cases like gastrointestinal bleeding. It is also the only 24-hour gastroscopic service available in the state sector.

Improved service delivery linked to enhanced training platforms
Prof Willem Kruger, acting head of the School of Medicine, said that the upgrading of equipment will have an immense impact on not only service delivery, but also on training platforms in the latest technologies. “It important, as a university, that our doctors have the latest technology at their disposal to facilitate training. If training improves, service delivery improves. The two on inextricably linked.” he said.

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