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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus launches new degree in Community Development
2016-11-29

Description: Qwaqwa Community Development Tags: Qwaqwa Community Development 

Photo (from the left): Morongoe Mohaleroe
(Department of Social Development), Albert Schoeman
(Assistant Dean: Faculty of the Humanities),
Dr Elsa Crause (Campus Vice-Principal:
Academic and Research), Grey Magaiza
(Programme Head: Community Development),
Dr Margie Maistry, and Prof Darren Lortan
(both from Durban University of Technology).

From 2017, the Qwaqwa Campus of the University of the Free State will offer a new professional degree in Community Development. This was revealed during the launch that was recently held on the campus.

Speakers acknowledged the positive contribution the new degree was expected to make in the region, especially in mobilising the civil society to join hands with the government in improving the quality of life in South Africa.

“There has always been a dire need for such a degree in this part of the country,” said Morongoe Mohaleroe, the Thabo Mofutsanyana District Director in the Department of Social Development.

“Our department is working hard at both national and provincial levels to professionalise this sector, and the qualification will definitely help in that regard,” she said. 

Mohaleroe also thanked the campus for supporting her department with community-based research and studies by students.

Speaking during the launch, the Campus Vice-Principal: Academic and Research, Dr Elsa Crause, said the campus was proud to be the first in the country to offer this professional qualification.

‘‘What has brought us all here today, is history in the making,’’ she said to an audience consisting of a broad spectrum of stakeholders, including government and civil society structures like Save the Children and World Vision.

“Our campus will be the first in South Africa to offer this type of degree and a maximum of only 35 students will be accepted,” she added.

For more details, prospective students may contact Grey Magaiza (Programme Head: Community Development) at magaizag@ufs.ac.za  or +27 58 718 5419.

 

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