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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Theatre, photography, literature, and lectures: TFR Studies to showcase their success
2016-11-29

The end of the year usually introduces a mood of reflection on what was and what could have been. For Trauma, Forgiveness and Reconciliation (TFR) Studies at the University of the Free State, the past year recalls a flourish of achievements worth celebrating.

Therefore, TFR Studies held an end-of-year event to showcase the successes of 2016. This comprised lectures from leading researchers in social sciences and housing rights, the release of three new books, a theatre production, and a photo exhibition.

Description: TFR Studies to showcase their success Tags: TFR Studies to showcase their success

Lectures
Prof Anthony Collins – a leading scholar in identity and culture – will speak about violence in contemporary South Africa. Prof Collins, who holds a PhD from the University of California, Santa Cruz, has extensive knowledge in the interdisciplinary area of critical social sciences and won two national awards for teaching and learning.

In addition, housing rights activist Faeza Meyer will share her experiences of forced eviction and violence in Kapteinsklip, Western Cape. She will also talk about the process of documenting these experiences and working together with feminist historian Koni Benson.

New books
Breathe in the smell of fresh ink as Dr Samantha van Schalkwyk, Dr Kim Wale, and PhD candidate Naleli Morojele introduce their books to the public. Themes of violence and gender – pertinent to South Africa – thread through each of these books in unique ways.

Theatre
The award-winning play, AVU – directed and produced by Michelle Hoffman who is a master’s student at TFR – will be performed. The story dances between the blurry lines of reality and fantasy, between Boer and Bantu.

Photo exhibition
Lerato Machetela, a PhD candidate with TFR, has featured as one of SA’s Heroes for her work among the youth of Jagersfontein. Through an innovative method, Machetela is employing an arts-based approach to research through PhotoVoice. The result: a photo exhibition by the youth of Jagersfontein – and a rare opportunity to see the world through the eyes of a child.

 

Photo: Jagersfontein Diamonds in the Rough gumboots group, production still of AVU, and Prof Pumla Gobodo-Madikizela with the PhotoVoice exhibit.

 

 

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