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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ferial Haffajee among graduates at Summer Graduation
2016-12-02

Description: Summer graduation Tags: Summer graduation 

A total of 124 master’s, 37 doctoral degrees, and
464 undergraduate degrees are conferred on students from
all seven faculties during the Summer Graduations.
Photo: Johan Roux

Graduation is a time to celebrate and to reap the fruits of hard work. The journalist Ferial Haffajee (Humanities) will be among the 124 master’s and 37 doctoral students receiving their qualifications in all seven faculties at the Summer Graduation of the University of the Free State (UFS). At the ceremonies on 8 December 2016 in the Callie Human Centre on the Bloemfontein Campus, the university will also confer 264 Education qualifications to students from its South Campus, as well as 200 undergraduate degrees in the Faculty of Health Sciences.

Haffajee joins likes of Tutu and others

Haffajee, a renowned newspaper editor whose expertise has made her one of the most prominent journalists in South Africa, will receive an honorary doctorate at the morning ceremony. Until recently she was the editor-in-chief of City Press newspaper. She joins the likes of Desmond Tutu, and others who have received honorary doctorates at the UFS.

Earlier this year, four distinguished individuals also received honorary doctorates from the university. They were Max du Preez, Trevor Manuel, Prof Joel Samoff, and Dr Reuel Jethro Khoza. The Summer Graduation once again promises to deliver the cream of academic excellence.

Dr Rakometsi to address UFS graduates

The guest speaker at both ceremonies is Dr Mafu Rakometsi, Chief Executive Officer of Umalusi. Dr Rakometsi also serves on the board of the Council of Higher Education. He is deeply committed to see the South African education system function at an optimum level in order to give all children equal educational opportunities.

Master’s and Doctoral degrees: All faculties

Date: 8 December 2016
Place: Callie Human Centre, Bloemfontein Campus
Time: 09:00

Education qualifications – South Campus, as well as undergraduate degrees in the Faculty of Health Sciences
Date: 8 December 2016
Place: Callie Human Centre, Bloemfontein Campus
Time: 14:30

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