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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Farewell to the Class of 2015
2016-12-07

Description:Class of 2015 Tags: Class of 2015 longdesc=


Some of the students from the Class of 2015

The First Year Leadership for Change programme (F1 L4C) hosted its final graduation ceremony for the class of 2015.

Launched in 2010, the programme gives first-year students international exposure to top universities across the world, providing invaluable opportunities to explore the concepts of transformational leadership, global citizenship and social cohesion.

The 32 students and six staff mentors visited various universities which included, New York University, Rutgers University, Edmonds Community College and Washington University ­- all in the US, Mahasarakham University in Thailand and Vrije University in the Netherlands.

Making a change through critical thinking

Pura Mgolombane, Dean of Student Affairs at the University of the Free State (UFS), challenged the students to think about making a change and to critically think about themselves and how they see the world.

The graduation function, which took place on 16 November 2016, saw the class of 2015 come together to celebrate their accomplishments over the year and allowed the class representative, Tammy Fray, to reflect on all of the valuable lessons learnt.

Special announcement to end the evening

Throughout the evening, representatives from previous years testified to the impact the programme had on their personal development, leadership pathways and their learning communities. The audience was charmed with a song by Stefan Lotter, current chair of the F1 Fellowship Association, and the Delicate Artistry Band.

The evening ended with a special word by Prof Nicky Morgan, acting Rector of the UFS, who convinced by alumni’s testimonies, acknowledged what the exceptional programme had delivered over the past six years. Although it was at the end of its lifetime, he said that in review, ideas emerging from the programme should be explored to give birth to something new.  Watch this space!

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