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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS PhD scholar honoured by Free State MEC of Education
2016-12-12

Description: Thabo Sithole  Tags: Thabo Sithole  

Thabo Sithole was awarded a National Teaching Award
for excellence in teaching Physical Sciences.
Photo: Aneka van der Merwe

Thabo Sithole, a PhD student at the University of the Free State’s (UFS) Faculty of Education, was recently awarded a prestigious award during the provincial National Teaching Awards in November at which he was celebrated along with other teachers from the Free State.

Sithole was awarded for excellence in teaching Physical Sciences, using a variety of strategies to appeal to the different abilities of learners.

He holds a BSc Medical Microbiology, BSc Chemistry, BCom Economics, BSc Hons in Chemistry, BCom Hons in Economics and MA in Mathematics. To qualify to become an educator, he completed his Postgraduate Certificate in Education (PGCE) at UFS.

Apart from teaching, Sithole assists youths confronted with substance abuse and was instrumental in getting funding to assist young people in Jacobsdal. The Albertina Sisulu Youth Recreation Centre in the town now receives annual funding from the Free State Department of Social Development.

Through the National Teaching Awards, the Department of Basic Education acknowledges the extraordinary efforts of teachers, often achieved under very difficult conditions and in service to children from underprivileged families and economically depressed communities.

Leadership is a crucial element to all schools functioning at optimum with all teachers, learners and parents moving forward with a common vision for the improvement of the school.

Sithole’s work also focuses on clustering childhood development centres to work together in order to enhance the preparedness of learners entering primary school. The MEC for Education, Mr Tate Makgoe, said the National Teaching Awards recognised and promoted excellence in teaching.

The UFS Faculty of Education congratulated all teachers in South Africa who worked tirelessly to build a better future for all learners.

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