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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Meet our Council: A teacher with a passion for changing lives

2016-12-19

Henry Dumisani Madlala

William Arthur Ward once said: “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”

However, a teacher can only be great and inspire when teaching is a passion and a calling.

This is exactly the case with Henry Dumisani Madlala, Councillor of the University of the Free State. Mr Madlala is the principal of New Horizon College, a private school in Harrismith.

High educational standards and quality teaching
“New Horizon College is an independent, non-racial educational institution striving to maintain high educational standards and making quality education accessible to all. We have attained a 100% matric pass rate each year in the past six years since I became headmaster."

"My recipe is simple: teachers must teach and learners must learn.”

Mr Madlala was born and bred in KwaZulu-Natal and matriculated from Amazulu High School. Afterwards, he completed a BSc degree in Mathematics and Physics at the University of the North’s Qwaqwa Campus.

Delegate, govern, and trust
He says: “There are three key management principles which I follow as principal: delegate, govern, and trust. I give responsibilities to people, I make sure that they know what is expected of them, and in the end I trust them to carry out their responsibilities.”

His career as teacher and principal has been full of highlights on which he looks back with satisfaction.

Proud to plough back into the university
Madlala has been serving on the UFS Council since 2010 and has been part of Kovsie Alumni’s executive management since 2011. He is proud to plough back into the university in this manner.

“To me, being a Kovsie alumnus means pride, respect, discipline, and loyalty. Once a Kovsie, always a Kovsie!”

For this reason, Madlala believes that the UFS will play a major role in the country and in higher education for a long time to come.

“The UFS has been in existence for more than a hundred years and will no doubt survive for another hundred years or longer. We are indeed one of the leading universities in the country when it comes to transformation and academic excellence. The survival of the UFS is not a dream, but a reality.”

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