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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

PSP allows Dr Thom Wium to develop as an academic
2016-12-26

Description: Matildie PSP Tags: Matildie PSP 

For Dr Matildie Thom Wium, the
rewarding part of teaching is “the
moments of synergy with a group of
students” and when she senses that she
could, for instance, help them to better
understand a music selection.
Photo: Sonia Small

Being part of the Vice-Chancellor’s Prestige Scholars Programme (PSP) has opened doors for Dr Matildie Thom Wium. She is able to better plan her research, and the overseas trips she has to undertake for this helps to develop her skills.

The senior lecturer in the Odeion School of Music (OSM) at the University of the Free State (UFS) says these are some of the advantages the PSP holds for her.

She attended two international conferences this year – in London in January, and in New York in August. Furthermore, she is working on musical analysis with Prof Timothy Jackson at the University of North Texas, US from 12 September 2016 to 31 December 2016. Prof Jackson is a research professor and was one of her PhD promoters.

Conferences contribute to her vision
“I think the PSP is a fantastic initiative,” says Dr Thom Wium, whose husband Daniël Wium is a lecturer in Astrophysics at the UFS. She says the reseach support from the PSP is amazing. “In addition, the writing retreats offered by the PSP help to set time aside during the busy semester to work on articles.”

“I think the PSP is a fantastic initiative.”

The conference in London was on operatic practice in the 19th century. In the US, Dr Thom Wium, who has been working at the UFS since 2007, also participated in a panel discussion on this topic. “It means a lot for my vision as an academic to participate in conferences where I have the opportunity to meet and exchange thoughts with the people whose work I read and cite.”

Involvement in SA equally important

However, she believes that it is equally important to stay involved locally. At the conference of the South African Society for Research in Music, which was hosted by the OSM from 25 to 27 August 2016, she presented a paper on composer Arnold van Wyk and performed a song cycle by him. She did research on Van Wyk for her PhD.

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