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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Community Engagement Indaba a platform to engage Free State community stakeholders
2016-12-14

Description: Community Engagement Indaba  Tags: Community Engagement Indaba  

Teaching women handicrafts for self-sustainability.

The University of the Free State (UFS), through the office of Community Engagement and in collaboration with Bloemshelter, has hosted the Community Engagement Indaba in Bloemfontein since 2013. This is a platform where stakeholders in business, welfare and other community organisations can network and hold dialogues that can bring about solutions to some of the societal challenges faced by Free State communities.

Bloemshelter is an independent and registered Non-Profit Organisation (NPO) and Public Benefit Organisation that provides shelter for the homeless; catering for women, women with children, the elderly, men and frail persons. The shelter accommodates up to 100 people in both the male and female shelters. The growing partnership it has with the UFS over recent years has grown its ability to reach out to local communities in a more effective way.

At the 2016 Community Engagement Indaba on 25-27 August, a number of stakeholders were invited to participate in the skills development action-learning workshops, under the theme: Unlocking Human Potential and Creating Jobs. This was a platform to strengthen the university’s partnerships with NPOs and other advocacy groups in the province. UFS academics, Community Service Learning students and community partners gave their presentations while the Director of Community Engagement, Bishop Billyboy Ramahlele, offered carpentry training. Among the participating collaborators was the Free State Department of Education, Celebrate Recovery, ABSA Bank, The Shunammite Foundation, Lebone Village, and Global University of Lifelong Learning (GULL).

Those who attended received certificates that will in future help them build a portfolio of learning evidence. The conference was about creating meaning, igniting learning, propelling movement, inspiring hope and encouraging sharing by bringing together students, academics and members of communities. The next Community Engagement Indaba will be held next year, on a date that will be announced early in the year.

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