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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Teaching has always been in opera singer’s genes
2016-12-26

Description: Albertus Engelbrecht Tags: Albertus Engelbrecht 

Albertus Engelbrecht believes that his predecessor
and mentor at the Odeion School of Music ,
Peet van Heerden, prepared him wonderfully for his task
as Vocals lecturer.
Photo: Jóhann Thormählen

He has captivated audiences from Berlin to Los Angeles with his singing talent for 17 years. Yet, teaching has always been in his genes, and as a child Albertus Engelbrecht dreamed about teaching music someday.

Once, when the opera singer stood on the Free State flats during his MMus studies at the University of the Free State (UFS), he knew this is where he would come.

He has been employed as Vocals lecturer at the Odeion School of Music (OSM) since 1 July 2016 and is now ploughing back his knowledge for students he believes have an incredible passion for singing that is not found even in European vocalists.

Concerts in Los Angeles stand out
Engelbrecht was a lyrical tenor at the Landestheater Niederbayern in Passau, Germany, and was working with students as well as professional singers (in Nürnberg and later Passau). However, he was bitten by the teaching bug much earlier. “When I was a student at Stellenbosch (where he obtained his BMus degree at Stellenbosch University), I discovered I had a love for vocals training,” he says.

He has performed all over Europe and worked with famous conductors such as Philipp Augin (Los Angeles Opera). “The most impressive performance was the New Year concerts in Los Angeles, and specifically the concert in the Walt Disney Concert Hall, with fantastic architecture by Frank Gehry, and housing approximately 2 260 people.”

“When I was a student at Stellenbosch, I discovered that I had a love for vocals training.”

Big boots to fill at OSM
He achieved his master’s degree magna summa Cum Laude at the UFS and received the Fanie Beetge prize for the best postgraduate student. He studied for his master’s degree under Peet van Heerden, with Dr Matildie Thom Wium as supervisor.

Following Van Heerden’s retirement, Engelbrecht had big boots to fill. “The most important thing that I learnt from him as mentor was that the instrument of a vocalist is also the body and soul of that individual – to be able to see the human standing, singing before me.”

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