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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Enactus heeds call to be of service to its communities
2017-01-17

 Description: Enactus Tags: Enactus

The newly-elected vice president of Enactus
University of the Free State, Solomuzi Khati
(third from left) with members of Enactus on
the Qwaqwa Campus.
Photo: Thabo Kessah


The future of South Africa is in good hands if Enactus activities are anything to go by. Enactus is an international non-profit organisation bringing together student, academic and business leaders committed to using entrepreneurial action to improve lives. And the Qwaqwa Campus chapter is doing exactly that – changing lives.

Community engagement
This team of enthusiastic and energetic students have touched the Qwaqwa community in more ways than one through their community engagement activities. One such activity was when they adopted the Team Spirit Centre as their partner for development and empowerment.

“Up to now, the chapter has lived up to its purpose of assisting and uplifting the Qwaqwa community. As part of our programme, we identified a problem that we are currently helping to solve,” said Solomuzi Khati, the newly-elected vice president of Enactus University of the Free State.

Skills development
“We have realised that many centres housing orphaned and vulnerable children, like the Team Spirit in Makoane in Qwaqwa, are not sustainable. Our project introduced a business concept to the centre where we helped to plant vegetables so the owner Mrs Manthabeleng could then use and sell at a later stage,” he said. “In the process, students and Mrs Manthabeleng would develop various entrepreneurial, finance and business skills for future use on top of the centre generating income to sustain itself,” he added.

Appointment of Advisory Board
Khati also revealed Enactus was in the process of inviting business and community leaders into their Business Advisory Board. “This is a group of business people who are recruited to serve as mentors for our team. Typically, a Business Advisory Board is composed of 10-50 business leaders in the community. Board members can keep students informed of current business concerns and trends, provide financial or in-kind assistance for projects, critique annual reports and presentations, and provide networking opportunities.”

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