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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Highlights of South Campus

2017-01-18

We look back on 2016 to pick out the outstanding achievements of our three campuses. Here is a selection of headlines from the South Campus.

Fully online Advanced Certificate in Teaching (ACT)
In July 2016, the South Campus of the University of the Free State (UFS) became the first in South Africa to introduce an online platform for teachers to obtain the Advanced Certificate in Teaching (ACT). This unique platform, entirely online, provides teachers the opportunity to complete these certificates faster than before.

First residence for UFS South Campus
In the second semester of 2016, a new residence, named Legae, was opened on the South Campus, with 146 double rooms and 17 kitchens. The new residence accommodates 250 undergraduate and 20 postgraduate students and has 270 beds, 20 single-bedroom flats, 12 additional single rooms, as well as eight laundry rooms and a drying area. Since the UFS strives to cater for differently-abled people, this residence has two rooms available on the ground floor of Block C for differently-abled students.

The residence is also the first at the university that has a grey-water system installed. This water will then be reused for toilet flushing as well as for irrigation purposes on the campus.

South Campus supplementary schools foster future Kovsies
The Monyetla Bursary Project, in partnership with the UFS and other sponsors, presents an annual Winter School for Grade 12 learners on the South Campus. In addition, a Saturday school for Grade 12s has been in operation since 2007.

“Champion teachers in the district assist learners”

Each Saturday, 650 learners attend the classes. Chris Grobler, a science teacher at Navalsig High School in Bloemfontein, who organises both schools, says: “The 1 200 learners at the Winter School came not only from the Free State but from as far as the North West province, Gauteng, and Eastern Cape. We are very pleased about this, as it means that the image of the UFS is being carried further afield.”

A special feature included in this year’s programme was interpreting services in South African Sign Language (SASL) for deaf students.

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