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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New champions crowned at first-year athletics
2017-02-03

Description:UFS first-year athletics  Tags: UFS first-year athletics  longdesc=

It was a day filled with excitement on and off the
track when the residences at the University of
the Free State competed against each other
during the first-year athletics event.
Photo: Charl Devenish

The University of the Free State’s first-year athletics is an institution. It is a day marked by colour, spirit, and hoarse voices, but in 2017 produced something different than the last couple of years.

For the first time in four years, new athletics champions were crowned in both the men’s and women’s sections when Veritas and Sonnedou walked away with the trophies at Pellies Park on the Bloemfontein Campus on 25 January 2017.

Wag-’n-Bietjie, Vishuis relinquish titles

Sonnedou, who came second in 2016, broke Wag-’n-Bietjie’s stronghold of the past six years by winning the women’s athletics trophy. Furthermore, Sonnedou won this trophy more than a decade ago – in 2004. Veritas, who won the men’s athletics trophy for the first time since 2011, also put a stop to Vishuis’s dominance. House Abraham Fischer has worn the athletics crown for the past three years.

This year, Vishuis (70 points) took second place after Veritas (76), with Armentum (61) third. Sonnedou (99 points) easily triumphed in the women’s division, while Akasia (36) and Wag-?-Bietjie (34) respectively took second and third place.

Veritas captures overall Spirit trophy

However, the event is about much more than the action on and around the athletics track. First-years also get the opportunity to show pride in their residences by shouting at the top of their lungs.

Veritas, better-known in recent years for its excellent sêr groups, asserted itself even more by being named as the overall winner of the Spirit trophy. This residence was also the winner of the men’s section. Harmony won the Spirit trophy for women’s residences, while Conlaurês was the co-ed residence with the greatest spirit.

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