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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Professor on his new book on Boko Haram
2017-02-01

Description: Prof Hussein Solomon, Senior Professor  Tags: Prof Hussein Solomon, Senior Professor

Prof Hussein Solomon, Senior Professor
in the Department of Political Studies and
Governance at the UFS and co-editor of the
book titled Understanding Boko Haram:
Terrorism and Insurgency in Africa
.
Photo: Charl Devenish

Understanding the nature of the Boko Haram insurgency in northeast Nigeria is exactly what Prof Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS) has set out to do.

Understanding the emergence of Boko Haram
Prof Solomon says tens of thousands of people have been killed in northeast Nigeria and neighbouring states as a result of the violence unleashed by the terrorist group. With the help of his co-editor, Prof Jim Hentz, who is an army colonel and lecturer at the Virginia Military Institute in the US, they set out to “understand the emergence of Boko Haram in a historical, sociological, economic and political context”.

In his book, titled Understanding Boko Haram: Terrorism and Insurgency in Africa, Prof Solomon “seeks to understand the emergence of Boko Haram in a historical, sociological, economic and political context”.

Book launch to take place in Chicago in the US
In his previous book, Islamic State and the Coming Global Confrontation, he analyses the origins and organisational structure of the Islamic State. Although an entirely new topic, but within the broad theme of political Islam, this book focuses more on how Boko Haram has become part of the Islamic State’s franchise in West Africa.

The book, which took more than a year to write, is based on secondary research, followed by primary documents and interviews done on the ground in Nigeria. It will be of much interest to students of terrorism and political violence, insurgencies, African politics, war and conflict studies, and international relations in general.

The official launch will take place at the African Studies Association’s annual meeting and takes place from 16-18 November 2017, in Chicago in the US.

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