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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Pianoboost a hit on Google Play Store

2017-03-01

Description: Pianoboost Tags: Pianoboost

Pianoboost is an interactive app developed by
Dr Frelet de Villiers, lecturer in the Odeion School of Music
at the University of the Free State.
Photo: Supplied

“I got the idea after watching my children play Sing Star on PlayStation, where the game can detect how accurately you sing. I realised this could turn my dream into a reality if I looking into the possibility of an app that can do note recognising,” says Dr Frelet de Villiers, developer of the Pianoboost app, about her brainchild.

Dr De Villiers, lecturer in the Odeion School of Music (OSM) at the University of the Free State (UFS), developed this interactive app for piano learners to learn music. She started the developing process three years ago, but the project only got momentum when she approached LivX, a digital developing company in Pretoria, six months ago.

Useful for other instruments
Pianoboost has been live since 9 February 2017 and already received positive reviews, with a five-star rating on the Google Play Store. “In my experience as piano teacher, I know that learners struggle to learn their notes. They can’t recognise the note on the music sheet and therefore cannot play it on the piano,” says Dr De Villiers. Although this app is developed for piano, it is also successfully used for other instruments like the marimba, violin, and guitar, because it can pick up sounds from almost any instrument.

Ideal for use in academic programme
There are students in the certificate and diploma modules at the OSM who haven’t received any formal music training. Therefore, the app is ideal for them to use. “We have instrument-specific methodology in our degree courses. So, those students could also be exposed to the app for use in their own teaching of young learners,” says Dr De Villiers.

Different features sets app apart
The app, available on Android devices, has instant music recognition and impressive features that already sets it apart from existing learning apps. It is used on a real acoustical piano (you do not need to plug the tablet into a keyboard), has instant note recognition, shows the correct position of the note on the piano when you are wrong, and works like a flash card system, to name a few. “By using the app, you also learn the names of notes whether you played it right or wrong,” says Dr De Villiers.

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