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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ladies smash competition to reign supreme

2017-03-09

Description:Stagedoor 2017 Tags: Stagedoor 2017 longdesc=

This year, the ladies from Roosmaryn and Sonnedou
walked away as the Stagedoor winners.
Photo: Johan Roux

This year, the first-years gave a show-stopping performance as they showed the audience how to make Stagedoor great again.

Hard work and sacrifice pays off

Let’s make Stagedoor great again was the theme behind this year’s Stagedoor production, which allowed all residences to get their creative juices flowing by bringing the theme to life in their own unique way.

Divine Bitalo, Roosmaryn RC Culture, said that they are honoured to have been crowned as the champions. “We put in a lot of hard work and sacrifice and we are just glad that everything worked out in the end.”

First-years given amazing platform

Teneal van Deventer, Sonnedou RC Culture, concurred with the words of Divine and also thanked the university for the opportunity. “I would like to thank Kovsies for giving our first-years this amazing platform to showcase their talents and make new friends.”

The Stagedoor finals, which took place on Saturday 4 March at Kovsie Church, saw our first-years battle it out to be crowned as this year’s winners and claiming the bragging rights for the year.

The winners were:

1st place: Roosmaryn and Sonnedou

2nd place: BeyCon (Beyers Naude and Conlaures)

3rd place: Marjolein and Legatum

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