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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Sello, Brits and Van Vuuren shine at Varsity athletics
2017-03-10

Description:Varsity athletics   Tags: Varsity athletics  longdesc=

Elmé Smith represented Kovsies in the 100 m
and 200 m at the Varsity athletics event in
Potchefstroom.
Photo: Mario van de Wall/SASPA

Jovan van Vuuren, Maryke Brits, and Tsepang Sello were our big stars at the first Varsity athletics event in Potchefstroom. They all finished first in their items and helped their Kovsies team claim an excellent overall third position among eight universities.

The jumps by Van Vuuren and Brits (both long jump) of 7.73 m and 6.11 m respectively were the longest, while Sello’s time in the 800 m was 2:12.01. Brits not only won the long jump, but was also second in the 100 m hurdles (13.65 s).

UFS outperform the likes of Maties, UJ

The Kovsies eventually bragged with three first, seven second, and two third spots on the podium. They ran, jumped and threw, bagging altogether 12 podium spots to accumulate 14 902 points (with an average of 993). Tuks, with 15 604 (1 040), and Pukke with 15 252 (1 017) was respectively first and second on 3 March 2017. Our team outperformed universities like the Maties and the University of Johannesburg.

Rynardt, Kesa claim second place

Big names such as Rynardt van Rensburg (800 m, second in 1:50.49) and Kesa Molotsane (1 500 m, second in 04:29.31) also scored podium spots. The second Varsity athletics meeting will take place in Pretoria on 31 March 2017.

Team results in Potch:

1. Tuks 15 604 (Top 15’s average: 1 040)
2. Puk 15 252 (1 017)
3. Kovsies 14 902 (993)
4. UJ 14857 (990)
5. Maties 14317 (954)
6. UWC 14068 (938)
7. Madibaz 13721 (915)
8. TUT 13463 (898)

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