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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS focuses on human rights and anti-racism
2017-03-20

Description: "Bongani Majola Tags: Bongani Majola
Prof Bongani Majola and Prof Leon Wessels at
the launch of the FSHRC.
Photo: Supplied

Human rights are part of the dominant moral and political language of our time, and demand a multi-layered scholarly engagement. These discussions influence national and international relations, and set standards for political and democratic practice.

New Centre for Human Rights launched

Since the academic space is a microcosm of society at large, it is crucial that the University of the Free State (UFS) takes part in such scholarly discussions, drawing lessons and crafting solutions from these dialogues.

To this end, the new Free State Centre for Human Rights (FSCHR) was officially launched on 14 March 2017 at the Bloemfontein Campus of the UFS. Professor Bongani Majola, the newly elected chairperson of the South African Human Rights Commission (SAHRC), was the guest speaker at the event. The FSCHR began operating on 1 January 2016, under the leadership of Prof Leon Wessels, founding member of the SAHRC, as the acting director of the centre. 

A priority on the centre’s agenda will be to uphold the February 2011 post-Reitz agreement between the SAHRC and UFS, which was subsequently made an order of the Equality Court. This order compelled the UFS to establish such a centre. The centre presents new opportunities for cooperation between the UFS and SAHRC and other stakeholders to benefit the UFS and the broader community.

Anti-Racism Week marked by IRSJ

The Institute for Reconciliation and Social Justice (IRSJ), in conjunction with the newly-launched FSCHR, the Anti-Racism Network of South Africa (ARNSA), and the Arts and Culture office of Student Affairs presented an event on Friday 17 March 2017 to mark Anti-Racism Week (14-21 March) and Human Rights Day (21 March).

This second annual Anti-Racism Week sees seven days observed for all institutions, organisations, and individuals to fight racism, with each day having an assigned theme, such as ‘Be Aware’ (14 March) and ‘BeCome’ (21 March).

“Battling racism
is a life-long
commitment”
—JC van der Merwe,
Acting Director, IRSJ

JC van der Merwe, Acting Director of the IRSJ, said, “Battling racism is a life-long commitment. It is time for us to tackle the problem head-on. Anti-Racism Week gives us the platform to communicate within the university, within our communities, but also at grassroots level. The idea this year is that we all BeCome champions against racism, not just during this week, but that it will become part of everyday life on our campuses.”



Talented UFS students perform a flash mob dance prior to a collaborative event to mark Anti-Racism Week and Human Rights Day.
Video: UFS Instagram

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